Mitsubishi begins taking orders for Eclipse in Korea

Mitsubishi Motors South Korea has commenced taking orders today for the Eclipse Coupe, 8 days before its planned launch.

The Eclipse will be available in a slew of colors such as Sunset Pearl and Rave Red. Mitsubishi announced that the Korean-spec model will pack the features of a fully-loaded American-spec 3.8 GT Premium Package Eclipse, but be powered by a more fuel-efficient 165 horsepower 2.4L MIVEC engine. Starting today, the first twenty orders taken will each include a Nintendo Wii and a 7-inch DMB navigation system.

While more details will be released when it officially goes on sale on the 25th, the Eclipse should be priced in the range of mid-to-high 30 million Won.

[Source: MMSK]

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Mitsubishi officially enters S. Korea

Mitsubishi Motors (MMSK) made its official debut in the South Korean market today. Commencing sales on October 1st, Mitsubishi will offer two models at launch: Lancer Evolution X and Outlander. The automaker will also bring the Lancer, Eclipse, and Pajero at a later date.

Packing the coveted 295 horsepower 2.0L MIVEC turbocharged engine and mated to a Twin-Clutch Sport Shift Transmission, the Lancer Evolution X introduces market-leading performance features to the South Korean market. Other standard features include BILSTEIN shock absorbers, Eibach springs, Brembo brakes, BBS alloy wheels, RECARO sport seats, and a Rockford Fosgate premium sound system.

The Outlander is Mitsubishi's shot at the Honda CR-V and Volkswagen Tiguan. Standard novelties include a 4WD system, smart key, flap-fold tailgate, and a Rockford Fosgate premium sound system.

Mitsubishi is aiming high with its prospects in the competitive South Korean market, as it targets a 10% share of the import car market in the country by 2013. The Lancer Evolution X will be priced at 62 million Won (US$54,069), while the Outlander will be priced at 42 million Won (US$36,627).

[Source: Mitsubishi Motors South Korea]

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Mitsubishi to enter South Korea in September

Daewoo Auto Group, responsible for the sales of Saab and Cadillac alongside GM Daewoo in South Korea, has announced the official date Mitsubishi will officially enter the Korean market today. To launch in September, Daewoo plans to price the cars low enough to compete head-to-head with domestic brands such as Hyundai and Kia. As of now, import cars all have tariff premiums plastered on their price tags.

Mitsubishi Korea's inaugural line-up will consist of the Lancer, Lancer Evolution, Eclipse, Outlander, and Pajero (formerly Montero in U.S.). Daewoo officials stated, "Import cars in the Korean market are sold at ridiculous prices, but Mitsubishi will be the first to break the barrier."

Mitsubishi's main rival as of now is Honda. However, that will change as other prominent Japanese automakers are scheduled to enter the heated market too. Nissan plans to release details any day now on its inaugural launch in September. Toyota is also slated to enter the market later in the year. From there, the competition between the first to fourth ranking Japanese automakers will only heat up. But is it enough to give the shivers (or sweats) to the dominating domestic brands?

[Source: Dong-A Ilbo]

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An In-depth Look at New-for-2008 Imports in S.Korea

Just about half a decade ago, imported cars were reserved for the wealthy with only a few importers in business in those days. Nowadays, the society has completely revolutionized in South Korea with import cars coming and selling at the masses. For 2008, foreign automakers are preparing for new model launches and also a couple of brand introductions as well. Mitsubishi and Nissan are stepping on South Korean grounds for the first time for 2008.

Chrysler Korea is introducing a slew of new models including the 300C and the redesigned Grand Voyager (Town & Country in North America). Jeep is introducing the facelifted Grand Cherokee and the SRT-8 variant. Over at the Ford department, the redesigned Mondeo and the S-MAX are being brought over from Europe. We, North Americans, stil don't get those models. GM Korea is bringing in the redesigned Cadillac CTS. Volkswagen is introducing the all-new Tiguan and 9 BlueMotion models.

MINI is introducing the Clubman, which will only add to the success the diminutive automaker is facing with the Cooper. Honda of Korea, who is also facing massive success with the CR-V, is preparing to introduce the redesigned Accord. Stepping South Korean grounds for the first time, Nissan is planning to commence the brand with the Rogue, Altima and the Murano. Also all-new for 2008, Mitsubishi is hoping to launch the brand on the right track with the Lancer 1.5, Galant 2.0., Pajero, and the adorable 'i'.

[Source: BobaeDream]

Continue reading to view the full list of new launches for 2008.

Chrysler Korea
Chrysler: 300C/Sebring Diesel Sedan/Sebring Convertible/New Grand Voyager/300C SRT/300C Touring
Jeep: Grand Cherokee (facelift)/Grand Cherokee SRT-8
Dodge: Dakota (facelift)

Ford Korea
Ford: New Mondeo/S-MAX

GM Korea
Cadillac: CTS/DTS Platinum Edition/BLS Diesel
Saab: New 9-3 Convertible (facelift)/New 9-3 (facelift)

Volkswagen Korea
Volkswagen: Tiguan/9 BlueMotion models

Audi Korea
Audi: A3(facelift)

BMW Korea
BMW: 650Ci Convertible
MINI: Clubman

Volvo Korea
Volvo: The All-New XC70

Hanbul Motors
Peugeot: 207SW

Honda Korea
Honda: Accord 2.4, 3.5

Nissan Korea
Nissan: Rogue/Altima/Murano

Daewoo Auto Sales
Mitsubishi: Lancer 1.5/Galant 2.0/Pajero/i

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Dealers fall short of Mitsubishi Lancer GTS with exceeding demands

Who would have thought Mitsubishi would face stock shortages five years ago? Dealers are short in stock of Mitsubishi's new Lancer, specifically the range-topping GTS trim. Mitsubishi speculated the mid-range trim, ES, would be the majority of the compact car's sales. The Lancer is off to a fantastic start, but at a level where it's a bit too much?

The GTS trim accounted for 60% of the Lancer's sales in North America. Demand was so high that about 1700 orders of the GTS model were canned. The Lancer's first half sales are up 68% from the first seven months of last year, at a staggering 20,816. With the Outlander and the Lancer sharing the taste of success, Mitsubishi is definitely the one to watch in the coming years.

[Source: Automotive News]

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Frankfurt: Mitsubishi Concept-cX

Mitsubishi has pulled the wraps off its compact crossover concept today. The Concept-cX is based on the Lancer platform and the front fascia evokes its relationship. The car also showcases Mitsubishi's clean diesel technology that hopes to one day find a spot in production cars. A 136hp 1.8L Euro-5 compliant Clean Diesel is mated to Mitsubishi's Twin Clutch SST automated manual transmission. The transmission will make its production debut in the new Evo X. The Concept-cX also shares an AWD system with the Outlander.

The interior is trimmed with plant-based resins called Green Plastics. The seats are trimmed in an attractive saddle leather. The instrument panel is outfitted with a huge oval screen that controls the A/C and the audio unit.

The Concept-cX will make its premiere at the IAA (Frankfurt) alongside the anticipated Evo X and the Lancer Saloon. Continue reading to view a hi-res image gallery and the official press release.

[Source: Mitsubishi]



PRESS RELEASE: MITSUBISHI CONCEPT-cX

- DUAL PEACE OF MIND -

Building upon 70 years of 4-wheel drive expertise, Mitsubishi Motors Corporation (MMC) is in a privileged position to appreciate the customer benefits of this technology, both in terms of on-road active safety and off-road ability, from Lancer Evolution to Pajero.

In parallel, MMC is acutely aware of the pressing issues brought by climate change and is implementing a holistic environmental global strategy, through its "Environment Initiative Program 2010" (EiP 2010) umbrella programme.

Combining these two "peace-of-mind" approaches, Mitsubishi Motors will introduce Concept-cX at the 62nd Frankfurt Motor Show: a vibrant demonstration that driving pleasure and corporate responsibility are not mutually exclusive and the showcase for the CO2 friendly all-new Euro 5 Clean Diesel family of engines, co-developed by MMC and Mitsubishi Heavy Industries Ltd. and to be launched in 2009.

Ingrained guiding principles

Mitsubishi Motors Corporation's corporate citizenship and its concern over environmental issues is neither a recent phenomenon nor a quick marketing trick.

Indeed, they are deep-rooted in Mitsubishi's corporate culture, as formalised in several guiding principles edicted in the 1930s by Koyata Iwazaki (of the founding Iwazaki family) the fourth and last President of the old Mitsubishi organisation:

* Enrich society – both materially and spiritually – and safeguard the global environment.
* Conduct business in the spirit of integrity and fairness and on a foundation of transparency and openness.
* Adopt a global perspective in developing and expanding business.

A few decades later, these principles are very much alive and respected throughout the Mitsubishi group of companies.

The first of these principles was the trigger for MMC's continued efforts in the area of environmentally-friendly technology, from the MCA (Mitsubishi Clean Air) engine technology of the 1970s to today's wide spectrum of solutions.

Since the 1993 Mitsubishi Motors Environmental Council, MMC has formalised its commitment to use its engineering expertise to contribute to a cleaner environment.

As a reminder, Mitsubishi Motors Corporation has adopted an all-embracing approach in addressing global environmental issues. Under its "EIP 2010" ("Environment Initiative Program 2010") umbrella project, the Company is actively engaged in the development of a wide range of such technologies, covering:

* Powertrains (see below)
* Materials (plant-based "Green Plastic",...),
* Processes ("Design for Environment" guiding principles,...),
* Manufacturing (pollution-prevention and recycling measures).
* Conservation ("Pajero Forest & Local Mountain Restoration Initiative" aiming to conserve and cultivate Japan's forests and woodlands,...).

Europe = Next Generation Clean Diesel
Whilst pursuing long-term fundamental research & development, Mitsubishi Motors has taken a very down-to-earth view on marketable "green" technologies to make a bigger impact short term.

In particular, MMC has decided to go regional with powertrain solutions matching the everyday reality of very different regional needs, driving patterns & infrastructures:

* Clean Diesel Euro 5 family of engines for Europe,
* Next-generation electric vehicle for Japan,
* Flexible fuel vehicle for Brazil,

Considering the overwhelming importance of diesel in Europe (50+% of sales on average), the most effective short-term was to elect diesel as the low CO2 solution for this region, as opposed to fancier technologies, ultimately limited in impact by cost, sheer volume or recyclability.

There lies the strategic importance of MMC's next generation of Euro 5 Clean Diesel engines. Developed jointly with Mitsubishi Heavy Industries Ltd, this new family of powerplants is a key element in Mitsubishi Motors' efforts to lower CO2 and other greenhouse gas emissions.

Features contributing to the new engine's class-topping power output and Euro 5 emissions performance include a new high-efficiency turbocharger and high-efficiency combustion characteristics that stem from the application of own analytic technology of Mitsubishi Heavy Industries and Mitsubishi Motors.
Consistent with its no-frills approach, MMC has taken the decision to bring forward to early 2009 the start of production of this family of engines to Europe, one full year earlier than scheduled (following the European introduction these powerplants will also be phased into other markets). This advancement will allow MMC to meet the needs of the growing number of environment-conscious customers quicker and make de facto a more substantial and short(er)-term impact.

Real World

In this context, Concept-cX represents a proposal for an accessible, affordable, sustainable and realistic solution to today's pressing issues, whilst preserving authentic driving pleasure.

Case-in-point, Concept-cX follows the popular compact SUV route to carry this message right at the heart of the market, where SUVs are one of the fastest growing segments.

Sharp in design and in dynamics, Mitsubishi's Concept-cX boasts an excellent environmental performance to be seen in the (targeted) low fuel consumption and emission levels achieved by its 100 kW (136 ps) @ 4,000 rpm / 280 Nm @ 2,000 rpm next generation 1.8-litre Clean Diesel DOHC 16 valve 4 cylinder engine. Amongst other technologies, it features a variable geometry (VG) turbocharger – to generate optimum boost pressure for all engine loads – as well as DPF (Diesel Particulate Filter) and DOC (Diesel Oxidation Catalyst).

For this concept car application, the 1.8 l Clean Diesel engine is mated to Mitsubishi Motors' Twin Clutch SST technology. Recently announced, this automated manual transmission combines the economy and dynamic driving of a manual transmission with the convenience of an automatic gearbox. In essence:

* High power transmission efficiency and low fuel consumption, on par with a conventional manual unit.
* Slick, sporty gear changing with no clutch pedal.
* Quick response and smooth shifting.

Concept-cX's further green credentials include eco-friendly "Green Plastics", MMC's proprietary plant-based resin technology - made from bamboo and other plant-based resins - effectively used for interior trim materials, such as floor mats, door trim, tail gate trim and seat back panels.

On-road demand

Surfing on the popular compact SUV wave by strategy (up 54% from 325,000 in 2001 to 500,000 in 2006 and with further 35% growth expected between 2006 and 2009) and by heritage (from the 1936 PX33 to the 2007 Outlander, L200 and Pajero), Concept-cX does acknowledge the essentially on-road usage of these vehicles.

Trendy substitutes to more conventional formats such as MPVs, compact SUVs add a bit of shine to utility whilst fulfilling all the duties expected from compact family cars. Hence the split tailgate used by Outlander but also Concept-cX for instance.
Compact (410 cm), low (155 cm), wide (175 cm), sitting on a long wheelbase (252,5 cm) and wide tracks (151 cm/151 cm) and planted on its 225/45R19 tyres, Concept-cX offers passenger car-like stance and dynamics, as suggested by its gaping Lancer "Jet Fighter" grille.

Its on-road abilities are further enhanced by the use of Mitsubishi's sophisticated AWC (All-Wheel Control) technology, similar in essence to the device successfully introduced with the new Outlander.

This electronically controlled 4WD system offers the driver a choice of three modes (2WD, 4WD Auto, 4WD Lock) to match traction control to his preferences or driving conditions. The centre differential features an electronically controlled coupling that uses feed-forward control to determine the optimum front/rear torque split from sensor data on throttle opening, vehicle speed, road conditions and driver inputs.

Jet fighter

Featuring the "Jet Fighter" grille introduced with the all-new Lancer family and using a derivative of Outlander's 4-wheel drive drivetrain, Concept-cX creates an interesting link between Mitsubishi's passenger cars and SUVs, an intention clearly visible in its exterior design.

Indeed, that SUV / hatchback crossover positioning is stressed through design features shared by both formats. However, Concept-cX incorporates a sports car flavour stronger than usually applied to this genre and very much consistent with Mitsubishi's impeccable sporting heritage.

Wedge

The intention is evident when considering Concept-cX's overall format: a tight and powerful wedge, slotted within four bulging wheel-arches, fronted by the vast expanse of a clam-shell hood and finishing with deep-set headlamps either sides of the reverse slant of an over-sized version of Mitsubishi's trademark "Jet Fighter" grille.

The flanks themselves are all motion, with beltline, Lancer-like character line and even the position of the door handles following airflows.

At the back, all lines converge and merge into the wrap-around "fast hatch" tucked in between the powerful rear fenders, with the eyebrows of the (front) headlamps echoed by the (rear) roof spoiler and the lower vent / central exhaust resembling jets' thrust nozzles.

Concept-cX also ticks the convenience box with its deep panoramic backlight, twin-stage split tailgate and high mounted rear combination lamps.

As a finishing touch, Concept-cX sports a sharp & pure metallic medium blue hue that evokes the image of a crystal-clear lake, while the use of fine aluminium flecks throughout creates a nearly transparent metallic finish.

Open

Using MMC's proprietary Green Plastic (floor mats, door trim, tail gate trim and seat back panels) and upholstered in earthy tones of brown (leather) and off-white, the interior bridges the gap between sporty and comfy, mixing driver-oriented round meters with bench seats and soft padding to create an interior space that cocoons the occupants, but remind them that they are in a car. Still...

Thinly padded but welcoming nonetheless, the organically-shaped front backrests are mated to a bench seat integrating the transmission lever (Twin Clutch SST and 2WD/4WD functions) as well as the starter and some of the warning lights (bonnet open, "fast hatch" open, low fuel).

The dashboard itself points to the underlying strength of the car's frame and invite all occupants to share the voyage through a mega-sized information centre touch screen.

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Mitsubishi turns a profit for the first time in four years

In recent years, Mitsubishi's cross-town counterparts, Honda and Toyota, have been racking up record sales and profits, with the former showing steady growth, while the latter is taking over the world. Unfortunately, the tri-diamond folks haven't been fairing nearly as well. Mitsubishi has been in the red for four years now, mainly due to lackluster products (EVO aside) and a number of scandals that involved cover-ups and quality issues.

[Source: Autoblog]

Continued- Article

As of yesterday, that's all changed – well, at least the automaker's bottom line. For the first time since the fiscal year 2002 (ends in March), Mitsubishi has turned a profit of 8.7 billion yen or $73 million US. The reason for the turnaround stems from a weak yen and an annual sales increase of around four-percent.

Hopefully, that incremental growth on Mitsu's part can be sustained and from what we've been told by the automaker's execs, sales of the new Lancer are a big part of it. If Mitsubishi can extend some of that mojo across its lineup, DSM fans will have a reason to rejoice, again.

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Mitsubishi Lancer Evolution X revealed

Mitsubishi announced today that its high-performance four-wheel-drive sedan will officially be called the 2008 Lancer Evolution X (pronounced "ten") in Japan and Lancer Evolution in the U.S. The announcement follows months of speculation about the name of the 10th generation Evo as enthusiasts wondered whether the sedan would be named Evo X (pronounced "X") after the Prototype X concept car, which debuted earlier this year at the 2007 Detroit Auto Show, or continue the numbered sequence from its predecessor the Evo IX.

[Source: Edmunds]

Continued- Article, more images

Although the Evolution X name will be used in Japan, each region's marketing team gets a say, and the U.S. group is sticking with the simple Lancer Evolution moniker, claiming that's always been its official name here, and the Roman numeral system was only used by enthusiasts and media.

No matter the name, the photo released today depicts the global 2008 Lancer Evolution that will go into production late this year, and battle an all-new 2008 Subaru WRX for street supremacy.

The 2008 Lancer Evo was expected to make its debut at the Frankfurt Motor Show in September, but Mitsubishi said this week that the unveiling has been pushed back to the Toyko Motor Show in October. Expect to see more Evo info and photos trickle into the media during the next several months as the competitive auto show season heats up.

The all-new 2008 Evo features Mitsubishi's Super All-Wheel Control traction and handling system, a new lightweight and high-performance 2.0-liter turbocharged MIVEC engine with aluminum cylinder block and a six-speed manual transmission.

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Mitsubishi to offer next-gen diesel in 2009

The increasing popularity of diesel powered cars in Europe has spurred Mitsubishi to bring forward the market introduction of its next-generation diesel engine. The new 2.0L diesel engine will be launched in Europe in early 2009, most likely to be offered in its new Lancer range. The motor is currently being developed with the aid of Mitsubishi Heavy Industries and is scheduled to enter production at Mitsu’s Kyoto Powertrain Plant one year earlier than planned.

[Source: Motor Authority]

Continued- Article

The new diesel engine is a key element in Mitsubishi’s efforts to lower CO2 and other greenhouse gas emissions, and it’s claimed to meet the latest Euro 5 standards as well as offer class-leading performance. This efficiency is brought about thanks to the addition of a turbocharger and high-efficiency combustion characteristics, stemming from technology developed in the partnership between the carmaker and Mitsubishi Heavy Industries. Following its release in Europe, Mitsubishi will then launch the oil-burner in other markets including the US.

http://www.motorauthority.com/cars/mitsubishi/europe-to-get-next-gen-mitsubishi-diesel-in-2009/

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Spy Shots: 2009 Mitsubishi Lancer Evolution X

After teasing enthusiasts with concept after concept, Mitsubishi finally showed the Prototype X Concept at the NAIAS in January, and it is that very concept that will evolve into the production version of the Lancer Evolution, affectionately known as the Evo X.

[Source: LeftLaneNews]

Continued- Article, extra shots

Officially arriving as an early 2009 model (in the first quarter of 2008), the Evo X will be powered by a turbocharged version of the 2.0-liter I4, and will be equipped with an AWD system — complete with stability control.

In the same category as Subaru's WRX, the all-wheel-drive system — known as "Super-All-Wheel Control" (S-AWC) — may make this the best handling vehicle in its class.

Even under the camouflage, we can see that the sheet metal on this test car is identical to that of the Prototype X Concept, although we doubt the LEDs will make it all the way to production, but even the head restraints on this camouflaged car match those on the shiny red concept.

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Mitsubishi i Confirmed For Sale in the UK

Beginning on July 1st, Brits will be able to purchase the iconic i kei car from Mitsubishi. The i is a big hit in Japan, having won numerous awards for its futuristic styling and clever engineering while racking up big sales in the home market. Mitsubishi has spent the last year shopping the i around Great Britain at the Badminton Horse Trials, the British Motor Show and some select Mitsubishi dealerships, and the response from the public was positive enough to convince management to sell the car on the Queen's isle. It will be available only in one configuration powered by the JDM spec 660cc turbo three-cylinder engine producing an economical though not entirely thrilling 64bhp. Initially, however, only 300 units will be made available for sale at the price of £8,999 ($17,577 USD).

With the success of the MINI Cooper and the impending arrival of the smart fortwo in the U.S., we wonder if there are talks within Mitsubishi to bring the i to the U.S. They'll no doubt be watching sales of the fortwo closely.

[Source: Autoblog via Mitsubishi]

Follow the jump for a gallery of images and the official press release.








PRESS RELEASE:

MITSUBISHI “i” TO GO ON SALE IN THE UK

Mitsubishi Motors UK has confirmed that the multi-award winning Mitsubishi “i” minicar will go on sale in the UK on 1st July 2007, with one highly-specified model to be launched priced at £8,999. The rear-mid-engined, four-seater “i” has already achieved cult status in Japan where it has proved both a critical and commercial success due to its futuristic styling, agile handling, clever use of interior space and comfortable ride.

Over 37,000 units were sold in Japan during 2006 and a string of automotive and design awards culminated in the “i” being named “RJC Car of the Year” by the Automotive Researchers & Journalists of Japan (RJC). Critics and customers alike have been seduced by the efficiency of the “i”’s 64bhp, 660cc turbo engine and the practical advantages of its rear-mid-engined configuration.

The decision to import the “i” follows an extensive feasibility study. Jim Tyrrell, Managing Director of Mitsubishi Motors UK stated: “We displayed the “i” at Badminton Horse Trials, the British Motor Show and at a number of key dealerships around the country and the public reaction was wholly positive. The “i” has already become a cult car in Japan and we’re confident that its space and sophistication, coupled with Mitsubishi’s reputation for quality and reliability, will also make it a hit in the UK.”

The “i” will be sold through selected Mitsubishi dealers with an initial availability of just 300 units. With deposits already being placed, the “i” may well have already attracted a small following of its own here in the UK.

THE CONCEPT

“i” is a play on the Japanese word “ai” meaning love, which emphasises the car’s people and eco-friendly properties. It is also designed to be intelligent, innovative and imaginative.

Mitsubishi’s feasibility study suggests the “i” will appeal to a wide range of people. While the younger style-conscious buyer appreciates its distinctive image and technology; older customers are attracted by its practicality, reliability and ease-of-use.

ONE HIGHLY-SPECIFIED MODEL

Just one highly-specified version of the “i” will be offered in the UK. Designed as an innovative premium small car, standard equipment will include automatic transmission, climate control, a six-speaker stereo with CD player, front and rear electric windows and electrically operated and folding door mirrors.

THE ENGINE

The “i” is powered by an all-alloy, 660cc three-cylinder petrol engine that combines a turbocharger and intercooler with MIVEC variable valve timing. The engine delivers 64bhp at 6000rpm and 69lb ft (93Nm) of torque at 3000rpm, helping the “i” accelerate from 0 to 50mph in 11.2sec and reach a top speed of around 90mph. Drive is to the rear wheels via an INVECS-II 4-speed automatic transmission, which helps reduce the stress of city driving.

THE DYNAMICS

The “i” employs a unique, aluminium space-frame chassis, which is both lightweight and exceptionally strong. This has benefits for both occupant protection and the performance of the suspension, which consists of MacPherson struts at the front and a 3-link De Dion system at the rear. The long wheelbase and near-perfect weight distribution has enabled the engineers to combine a comfortable ride quality with nippy handling. A tiny turning radius of 4.5m is also a major boon in the city.

EXTERIOR STYLE

The “i”’s futuristic styling capitalises on its rear-mid-engined configuration. It was designed at Mitsubishi’s design studio in Tokyo and its distinctive, one-box shape maximises cabin space. It’s neat, practical and appealing.

Unusual dimensions lend it a key advantage in the cut-and-thrust of city driving. The “i” is 155mm narrower than the Peugeot 107, helping it to squeeze through gaps in the traffic that would normally be reserved for a motorbike. It is also shorter than its key rivals, but the wheel-at-each corner proportions deliver a wheelbase that’s longer than a full-size supermini. This has advantages for both passenger accommodation and driving dynamics.

The success of Mitsubishi’s design has been recognised in Japan at the highest level with “i” not only taking a ‘Good Design Gold Prize’ but also beating over 2,000 entries to secure the overall Grand Prize for 2006 in the highly-prestigious Japanese Good Design Awards. The “i” is the first minicar to win this prize which is given to the most outstanding entry among all categories.

INTERIOR PRACTICALITY

The cabin highlights the benefits of a rear-mid-engined configuration by providing ample space for four adults and their luggage. Head room is particularly generous and the simple, high quality fascia contributes to the feeling of comfort. There’s also plenty of storage space and the rear seat back splits and folds to allow larger objects to be carried.

The “i” is the first Japanese car to use Oeko-Tex Standard 100 certified hypoallergenic seat fabric. Working in combination with a deodorant roof lining and a clean air filter for the standard automatic air conditioning, this fabric helps purify the cabin. This is of major benefit to allergy sufferers.

HIGH LEVEL OF ACTIVE AND PASSIVE SAFETY

The standard ABS with EBD (Electronic Brakeforce Distribution) helps the driver avoid an accident, but should the worst happen, occupants are protected by twin front airbags and a sophisticated survival cell. ISOFIX child seat mounting points and anti-trap electric windows help safeguard the next generation, while an innovative energy-absorbing wiper pivot under the bonnet reduces the risk of injury to a pedestrian.

Read more »